Learn commercial editing techniques that help sell your product and leave a lasting impression. Understand the “why” behind editorial decisions and how they support or detract from the message.
We show you where to begin; with a solid script and theme. After looking at a first pass of the edit, Abba and Steve break it down and point out where the commercial can be improved; honing it so the audience clearly understands what the story and the product are about, and how the product can help solve their problem.
Here are a few of the questions this tutorial addresses:
*Where is the best place to start when creating a commercial?
*How do I know if my commercial is effective?
*How do I create stronger conflict and resolution?
*How do I ensure my message isn’t being lost?
*Whose story is this anyway?
*How do I create a stronger emotional payoff?
Apply techniques that make your marketing more effective. Utilize the power of visual storytelling to sell ideas in ways that words are not able.