What makes a great logo? Certainly, a great concept is incredibly important. But just as important is the execution. If your artwork is executed poorly, it won’t matter how good the idea is. This course with designer and illustrator Von Glitschka is all about craftsmanship of artwork—the minutiae of building logo marks. It’s focused on what makes a good logo, execution-wise, after you have a solid strong concept. Von explains how drawing complements the brainstorming and design process, introduces time-tested build methods for vector-based graphics, and explains how to make the critical decisions around format, color, and other aspects of brand identity. These creative tactics and workflows can help you create better, stronger workflows that display beautifully in all formats: in print, on the web, or in motion.
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